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Trade missions

The Annual Organic Trade Mission to The USA takes place in March to coincide with visiting Natural Products Expo West in Anaheim. The U.S is the largest organic market for organic products, with total organic sales in the U.S setting a new record of USD55.1 billion in 2019. This is the market to visit for all things organic! We then base ourselves in San Francisco and the itinerary includes meeting with some very inspirational and passionate leaders in the organic industry. They are always happy to share their knowledge and insights with us on key trends, growth and challenges in the industry. Highlights include spending a day hosted by Randy (VP, Northern California, Reno and Boise Region-Whole Foods Market). The day includes a presentation and Q & A, DC visit, Store walk through, lunch and meeting with buyers. Randy is an extremely passionate guy and his enthusiasm for his business is infectious!
Mark, Jessica and Levi are always very generous with the time they give us and knowledge they share with us about the amazing Good Earth Natural Food stores and the delicious organic lunch is always a highlight!
We have been lucky to visit two businesses that are organic and are also involved in the Marin Carbon Project, Straus Family Creamery and Stemple Creek Ranch.
In wine Country we have visited vineyards and had tastings and tours at Robert Sinskey, Frog’s Leap, Benziger, Hamel Wines and Jackson Family Wines.
2021 is looking decidedly different, due to a pandemic and border closures. Organic and wellness products have boomed during the pandemic and there has been large growth in online sales and curb side pickup. We will work with some of our US colleagues on virtual briefings and trade events during 2021.

Other retailers/cooperatives we love to visit include Rainbow Grocery, The Market on Market, Berkeley Bowl and Bi-Rite (Sam is a real inspiration and an innovator. He is also the Founder of 18 reasons, a non-profit subsidized cooking and nutrition school benefiting low-income communities throughout the Bay Area).
We have visited numerous farms, including Coke Farm, Tara Firma Farms, Full Belly Farm and Capay Organic. Earl and Susan always make us more than welcome, when we visit Earl’s Organic Produce at The San Francisco Wholesale market.
An addition in 2020 was goodeggs organic delivery service and an overnight stay in Santa Cruz, where we shared a lovely organic dinner at Bantam with our friends and colleagues from CCOF- Kelly, Shawna and Sarah. The 2020 Organic Trade Mission to Europe (Denmark, Malmo and France) and the UK in October 2020 was cancelled.

market entry

In addition to Trade Missions, I have organised and run stands at consumer and Trade Shows in The States, Europe, Asia and Australia, including Biofach (Germany), SIAL, Fancy Food Show (USA), Natural and Organic Products Europe (London), Expo East (USA), Fine Food, etc.
I have worked with organic brands on numerous projects and my capabilities include:
- Market research- Export Strategies- Meetings and presentations to distributors and buyers- Marketing plans- Trade/Consumer shows- Achieved listings in EU, UK, USA and Asia for Australian organic wine and food brands- Completing submissions for category and range reviews- Regulatory requirements- Relationship Management
I have a thorough working knowledge of export compliance requirements, export, marketing and promotional plans and entry strategies, working as a consultant on a number of projects with a range of organic business people in Australia and in overseas markets.
I enjoy working actively with organic businesses to assist them in market access, business development and business grants.
When I founded the organic food business mOrganics-baby ‘O’, I worked on our export strategy and marketing plans and the products were successfully listed in markets including Singapore, Hong Kong, Malaysia, The Philippines, Indonesia and The United Kingdom.
More recently, I have been working with Meluka Australia on the strategy to get listed in bricks and mortar retail in The USA. From completing submissions and documentation required during the category review for Whole Foods Market (Northern California region) to being informed by the Senior Grocery buyer that they were moving forward and listing two of Meluka Australia’s products to getting on shelf can be an 11-12 month timeframe. Meluka’s Organic Raw Native honey and Organic Raw Native Honey infused with Tea Tree will be on shelves from June, 2021.

global partnerships

We organise and lead annual Organic Trade Missions to The USA.We organise stands at Consumer & Trade events in The EU, USA, Asia and Australia.
I have built up a strong network and good relationships in the organic industry in The USA, Europe, Asia, Australia and New Zealand with colleagues, leaders and decision makers.
I travel extensively and usually spend 8-12 weeks out of Australia each year visiting The States, Europe and Asia. During these trips my meetings have included Organic Denmark (Aarhus), Soil Association, Ekoweb (Sweden), Organic Trade Association (USA), CCOF (USA) and My Organic Hunter (UK and USA). I have and continue to work with buyers, distributors, importers and wholesalers in The States, Europe, UK and Asia.

OTA'S VIRTUAL ORGANIC TRADE EVENT TO AUSTRALIA & NEW ZEALAND

ORGANIC TRADE ASSOCIATION U.S VIRTUAL TRADE EVENT TO AUSTRALIA & NEW ZEALAND SAVE THE DATE MAY 2021 Organic Trade Association
Export With The Experts
Contacts
kimbo.morgan@icloud.com +61 409 546 488
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